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Generated Title: LONGi's Green Dreams: Or Just Greenwashing Their Way to COP30?
Okay, so LONGi's heading to COP30 in Brazil with a whole "package of achievements." Right. Color me skeptical. It's the 80th anniversary of the UN and the 10th of the Paris Agreement, so naturally, every corporation on the planet is suddenly Mother Teresa.
The Usual Song and Dance
"Green Innovation for a Shared Future"? Give me a break. That sounds like something generated by ChatGPT after reading a pile of corporate sustainability reports. They're gonna have themed events on climate action, biodiversity, and "just energy transition." Just energy transition? What the hell does that even mean? It's corporate-speak for "we'll figure out how to make money off this somehow."
And the "LONGi Climate Action White Paper 2024-2025"? Oh, I'm sure it'll be filled with impressive-sounding numbers and vague promises, all carefully crafted to avoid any actual accountability. Releasing a biodiversity conservation report based on TNFD? Great, another report to gather dust on a shelf. How about actually doing something instead of just talking about it?
Brazil and Empty Promises
They're unveiling the completion of a photovoltaic donation project in Brazil with the UN High Commissioner for Refugees. Okay, that sounds good. But is it actually helping people, or is it just a PR stunt to make them look good before COP30? I mean, let's be real, these companies aren't exactly known for their altruism. And "enhancing the resilience of vulnerable communities"? That's straight out of the do-gooder handbook.
Li Zhenguo, the founder, says the essence of climate action is a "profound revolution around the energy system." Profound revolution? Or profound profiteering? He says their mission is to make green energy "affordable, stable-supply, and widely-accessible." If that were true, we wouldn't be in this mess in the first place, would we?
He wants to "join hands with all parties." Sure he does. Probably wants to hold their wallets while he's at it.
But Wait, There's More...Losses?!
Oh, and get this: while they're busy patting themselves on the back for their green initiatives, LONGi posted a net loss of CNY 833.6 million in the third quarter of 2025. Revenue's down, and they're talking about "asset impairment charges." So, they're losing money, but they're still going to COP30 to tell everyone how great they are? That's rich. Chinese PV Industry Brief: Major solar manufacturers report steep Q3 losses confirms that other major solar manufacturers are experiencing similar losses.
They shipped a boatload of wafers and cells, but so what? Everyone in the solar industry is shipping stuff. It's a race to the bottom, with everyone undercutting each other on price. And all that talk about "BC-series shipments" and "HPBC 2.0 modules"... who cares? It's just jargon to confuse people who don't know any better.
Offcourse, they have cash reserves, but they also have a mountain of liabilities. The debt-to-asset ratio is scary. So, they're basically going to COP30 to try and convince everyone that they're doing great, even though the numbers tell a completely different story.
Maybe I'm being too cynical. Maybe they really do care about the environment. Then again, maybe I should go buy a bridge...
So, What's the Real Agenda?
Look, I'm not saying that LONGi's entirely full of it. But I am saying that we should take everything they say with a massive grain of salt. They're a corporation, and corporations are in the business of making money. If they can make money by pretending to care about the environment, they'll do it. And COP30 is the perfect stage for that performance.